Today, we're honoured to share that Fey has been acquired by Wealthsimple. Together, we’re reimagining what finance can be, from investing to banking. Everything you loved about Fey—our technology, design philosophy, and clarity—is coming to Wealthsimple.
This acquisition is a marker. The old ways of banking and investing are over. The future is simpler, smarter, and unapologetically better, with Fey’s DNA at its core.
Our tiny independent team beat the odds. We carved an impact into a market no one thought was possible, by obsessively setting the standard for quality and design. By joining Wealthsimple, we’ll be expanding our resources and reach to bring everything we believed in to millions – aiming even higher than we ever could on our own.
As part of this transition, Fey will be winding down operations over the next month, with our final day of service on September 30, 2025. If you’re a Fey customer, you’ll automatically receive a refund for the remaining balance of your subscription after that date. Transitions like this aren’t always easy, and the team is committed to making it as smooth and fair as possible.
We’re deeply grateful to every one of our customers, for your trust and your belief in what we were building. Fey’s success was only possible because of you. You’ve received an email with details on what this transition means for your account. But above all, thank you. 🖤