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iShares U.S. ETF Trust - iShares U.S. Consumer Focused ETF is an exchange traded fund launched by BlackRock, Inc. It is managed by BlackRock Fund Advisors. The fund invests in public equity markets of the United States. The fund invests in stocks of companies operating across consumer discretionary sectors. It invests in growth and value stocks of companies across diversified market capitalization. It employs quantitative analysis to create its portfolio. It seeks to benchmark the performance of its portfolio against the S&P Total Market Index. The fund employs proprietary research to create its portfolio. iShares U.S. ETF Trust - iShares U.S. Consumer Focused ETF was formed on March 21, 2018 and is domiciled in the United States.